Electrical Contractors should target Gen Z through advertisements on social media by highlighting the advanced technological applications of on-the-job training through JATCs.
Universum Global recently advertised in the Wall Street Journal with a full-color magazine advertisement, a report “The Future of Talent”, focusing on “Gen Z”. Compared to their predecessors Gen-Xers, Millennials and Baby Boomers, Gen Z (50,000 15-18 year-olds surveyed) do not even mention technology as a fear. 36% most fear getting stuck in careers with no development opportunities. 41% like seeing ads from potential employers on social media. And for the first time since World War II ended, a majority of high schoolers, 56% of Gen Z respondents, would consider joining the workforce instead of pursuing college/university educations!
Watch video on which technology Elon Musk fears most (hint, Mark Zuckerberg doesn’t share the same fear):
What are you most afraid of regarding new and future technologies? Apparently, across the generations there are some real fears about new technologies and where they are taking us in the very near future. What are the five most concerning technologies by generation? Take a look at what Millennials, Generation X, and Baby Boomers have to say about their fears regarding technology and what the future might hold. The results of a recent survey reveal an interesting mix of hopes and fears. Two technologies were at extremes: charging through WiFi, which is under patent but not yet available, was seen as a pretty great opportunity; while swarms of drones, which is pretty much a tech reality already, not so much. Aside from swarms of autonomous drones, which seemed to terrify all three groups, millennials fear computers that teach themselves. Gen-Xers worry most about self-driving vehicles. Flying cars worry Boomers the most. Millennials were much more excited about tech than either Gen-Xers or Boomers. All groups were concerned about new technologies.
What does all this research suggest?
Millennials like the older generations see potential for negative consequences, but they are more optimistic about tech, all concerns aside.
NECA Technology – the Project for Applied and Disruptive Technology, explores the world of technology and keeps members informed of what’s happening today, and of what will be launched in the not too distant future. Dr. Joey Shorter has an extensive background in education and experience in translating the work of academics into understandable, practical ideas.